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September 11, 2015
By: KERRY PIANOFORTE
Editor, Coatings World
For the fifth consecutive year, PPG Industries’ automotive refinish business is the exclusive paint sponsor of FenderBender Live, FenderBender magazine’s website for coverage of the 2015 SEMA Show. FenderBender Live, online at fenderbenderlive.com, functions as a one-stop industry source for news relating to the annual SEMA exhibition. This year SEMA runs Nov. 3–6 at the Las Vegas Convention Center. FenderBender Live will operate concurrently with the show, providing comprehensive event coverage including interviews with key industry professionals, celebrities, exhibitors and staff. Industry news will be presented along with photos—of exhibits, people, cars and more—from the event floor. Website content will be continuously updated, and emails recapping the day will be sent daily to subscribers of FenderBender Live’s free newsletter. Industry professionals are invited to visit the website to sign up. “We’re proud of the great relationship we have with FenderBender magazine and FenderBender Live,” said John Parran, PPG marketing director. “SEMA is an extremely popular and important event for collision industry professionals. If you want to know about industry trends, what’s happening with technology, new products or processes and who’s doing what, you have to have access to SEMA. If you can’t be there, then FenderBender Live keeps you informed. “PPG will be exhibiting at SEMA, as we do every year, and helping FenderBender Live reach as many people as possible is something we are very happy to do.” Jake Weyer, editor of FenderBender magazine, said, “We sincerely appreciate PPG’s sponsorship. Knowing that one of the most successful and respected pillars of the industry is supporting us assures our collision repair colleagues that FenderBender Live will be there to deliver the information they want and need to stay informed.” FenderBender magazine is the nation’s leading collision repair magazine, serving approximately 45,000 collision repair professionals across the country with its monthly award-winning print publication. Through both its print and online offerings, FenderBender provides readers with strategies and motivation for collision repair success. Visit fenderbender.com for more information. To learn more about PPG, its SEMA exhibit and PPG’s wide range of brands and products, call 800-647-6050 or visit www.ppgrefinish.com.
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